Booking calendar Appointment businesses
2turno is the free booking calendar and booking page we built for hair salons, beauty salons and tattoo studios. Customers book through a link and the business sees its day at a glance. This case follows the eight stages that turned a working app into a tool designed for life at the front desk.
Well-known booking platforms charge a subscription or a fee per appointment and control the customer relationship. We wanted the essentials of online appointment scheduling, free, with the business retaining its data. It had to work for someone serving a customer while the phone rings.
The name comes from taking a numbered ticket at a counter. That ticket carries the whole identity: the next appointment in the dashboard, the customer’s confirmation and the homepage animation, where each ticket finds its own calendar slot. Everything else is restrained: white, cool grey and one typeface, so the day is easy to read.
Each stage addressed a specific problem. These are real screenshots of each version.
01 Starting point
A dark sidebar held modules a neighbourhood business would not use: stock, till and prepaid passes. Google Calendar was buried in settings and split shifts were missing. Most things worked; few were where people would look.
02 New structure
Each module moved to where people would expect it, and unused functions left the foreground. Today became the home screen: who is due now, who comes next and the booking link close at hand.
03 The ticket
The first attempt was a rectangle with two painted circles. The final ticket is genuinely cut out: serrated edge, notches, perforation and queue number. It is the app’s single distinctive brand gesture.
04 Split shifts
Business breaks and individual staff breaks are shaded in the calendar and removed from the times offered. A red line marks the current time.
05 Security and use review
We reviewed security and real-use failures after publication. The biggest issue was operational: the business was not notified about online bookings. All five issues were fixed with an automated test for each.
06 Everyday moments
We reviewed the app by moments in the working day. New appointment began showing available slots by staff member, the waiting list moved into the calendar and customer history became a record of visits and missed appointments.
07 Useful buttons
Testing made No-show appear unresponsive: its error was hidden behind the panel. Attendance could also be marked too early and services had two deactivation controls. Now each button has a visible result and appears when useful.
08 A home of its own
At 2turno.es, tickets leave a dispenser and find their own calendar slots. The dashboard moved to /app without breaking shared links, and Today gained updates from the booking page.
Today is the home screen: booking updates at the top, the next appointment on a ticket and one tap to mark attendance.
New appointment shows each day’s available slots by team member. When a day is full, it offers another or adds the customer to the waiting list.
The waiting list belongs in the calendar, alongside dates and available times. Cancelling an appointment shows who was waiting that day.
Each action has one home. Panels opened from another record have a Back button, and buttons only offer actions the system can accept.
The business owns its data: encrypted daily backups, export on demand and complete deletion when the account closes.
On mobile, the bottom bar holds Today, Calendar, Customers and More. Detail panels slide up from below. Available slots are grouped into morning and afternoon, so staff can offer a time while on the phone. Customers book in three steps without an account.
Tap an empty calendar slot to create an appointment at that time. Rescheduling shows available slots without counting the appointment itself. A cancellation brings up the people waiting that day and their phone numbers. Attendance can only be marked once the appointment has started, and errors stay visible above open panels.