Website analysis and improvement
A free tool that analyses any website in a minute, through the eyes of a customer on their phone: can they find a contact option, does the page load in time and does it earn their trust? The report gives a score, prioritised improvements and a link to share it.
Many website audits return dozens of equally weighted technical warnings, leaving business owners unsure where to start. This tool asks a more useful question: what is holding back visits, calls and bookings, and what should be fixed first? Findings explain the business effect and how to address it.
Priority combines four factors: severity, commercial importance, the number of visits affected and measurement reliability. A contact button hidden on mobile therefore appears before a tag that could be improved. Speed is assessed mainly using real Chrome visitor data, and the score only includes what could be checked.
Contact is checked as a customer would look for it: phone, WhatsApp, form or booking, and whether it is visible on mobile.
Speed is weighted 70 % from real usage data and 30 % from the lab test, reflecting the visitor’s actual loading experience.
Pages that should stay out of Google, such as a cookie policy, are excluded from SEO checks to avoid false alerts.
Problems with a shared cause are grouped into one improvement, with an explanation and a remedy.
The six highest-impact improvements lead the report. The rest sit one click away, alongside strengths and the website’s technology.
Each report has its own link and a downloadable PDF to review or share with the person making the changes.
The audit starts with mobile, where many local business customers arrive. The report itself works on small phones and wide desktops, keeping the score, gauges and improvements close at hand.
Enter a website address and start the analysis. Around a minute later, see the score and gauges for contact, speed, mobile, SEO, trust and accessibility, followed by prioritised improvements. Copy the link, download the PDF, run another audit after a change or ask us to make the improvements.